How to Increase Mattresses Sales?
Increasing turnover in an enterprise seems a complicated task. However, it is very easy to sell more and grow a business when you apply the commercial strategies that will be explained in this article. They work in all areas and in all types of companies.
It takes a lot of energy to get a business going. Especially in these times when many traders complain that sales are falling and turnover is falling daily.
However, there is another group of fortunate people who seem to be doing well and their businesses are thriving. Every day they get more customers and sell non-stop. The following are how you can increase sales of mattresses:
Make the customers feel that they are paying a low price
This tactic always works. It consists of, at the time of making the sale, talking about other similar products (they can be from the competition) whose value is much higher than the price of what you want to sell.
Next, you have to reveal to the customer the price of what you want to sell. That price, of course, should be much lower.
For example, if you a mattress cost $100, you may say the actual price is $300. Your task here will be to convince the customer that for the amount he would have his high-quality mattress.
Split into installments
The use of financing can help you to increase mattresses sales. You offer a payment facility so that the customer can purchase a product or service for which not all the money is available at the moment.
For this tactic to work, it is necessary to appeal directly to consumer’s psychology. So, you might want to show him the amount he’s going to pay each month instead of the total amount of the sale. The idea is that the client feels that the amount he will pay is much lower and can assimilate the expense.
Putting a price on each part of the product
Another tactic that directly appeals to the client’s psychology is to make them see that the product they are buying is made up of different parts, each of which has a value. This tactic works especially well with customers who complain that the price of your product is too high.
Shows the monetary benefits
This is another very effective strategy that will allow you to increase sales immediately.
What you have to do here is clearly show customers how much money they will save if they buy your product. It is a strategy that is valid for products or services that are on offer or for those that are the premium type.
Put the customer in a prominent position
Many people believe that the best sales strategies are to talk in detail about the product or service and only after having the interested customer reveal the price.
A good tactic to increase turnover is to do the other way around and start talking about the customer. Clearly tell him that this item is for a certain type of person, and if he thinks he will use it and take advantage of all the benefits, and then he should know the price and buy it. If the customer feels an emotional connection to your product, if he feels that it is exactly for people like him, then you will already have the sale won.
Reduce the risks to your buyer and you will facilitate his purchase decision
The buyer is usually the one who takes the greatest risk when making a purchase because he puts his money at stake and must trust that he will be given a satisfactory service, he must make an act of faith. Try to guarantee the result, reduce the buyer’s sense of risk as much as possible. You will be taking the risk yourself instead of the buyer, but the consequence is that you will increase your sales a lot.
Extrapolates ideas from other sectors
Instead of copying the sales tactics used by your competitors, look at and research ideas or sales procedures that are used in other industries and that can be extrapolated to your sales strategy. It is a good way to do different things and to innovate.
Follow-up and customer loyalty
You can design a customer loyalty and tracking plan, so you can find out what their experience has been during their relationship and identify areas for improvement. It has been amply demonstrated that it is an investment that generates a high return. If you have an automated tracking and loyalty protocol that allows you to detect things and show interest in the customer, you will increase sales.
Offer an extra
A great business tactic that works as an immediate sales enhancer is to make the customer believe that the sale is over and then offer them an extra benefit that is completely irresistible.
This benefit can be a one-year service, money back guarantees if you are not satisfied with what you bought.
Become an expert in your area.
This tactic is very important and will ensure you a lot of sales: you have to know your area of work better than anyone else. Customers must be able to see you as professional in what you sell; you need to handle your products far better than anyone else. The idea is once customers see you as a professional in the area, they will value your opinion much more, they will trust you and, as a result, they will be more willing to buy your products and not those of the competition.
Look for your satisfied customers to recommend and/or refer you
A referred customer generally buys more, repeats and gives less trouble than others. The confidence reference can dispel doubts.
Continuous improvement in systems and processes
Organize regular meetings with your team to identify areas of improvement for your business. Identify all the sales actions of your company, and analyze each one of them, proposing your team to contribute ideas to improve them. If you adopt the habit of analyzing, changing, testing and measuring, permanently, the growth of your company will be permanent and exponential.
If you follow all the above-mentioned advice, you’ll definitely succeed in mattresses sales.